But now that it's become a little more known in the plant community, sellers are, you know, starting to disappear or at least lower their prices. When I was reporting this story, I found some sellers who were still selling it for upwards of $80 on sites like Etsy. SHAPIRO: After collectors started revealing that the pink congo was not what it claimed to be, did it disappear from the Internet? Reports started to circulate within the plant community that people were spending hundreds of dollars on this and then sometime later finding that it had reverted back to an ordinary philodendron, and it wasn't something rare or special at all. SHAPIRO: So the pink would go back to green. And then the rumor started to circulate that in fact, this wasn't a plant that was naturally variegated, like the pink princess, but one that had been chemically gassed in greenhouses to produce a plant hormone that would temporarily change the color of its leaves. It looks very similar to the pink princess, except its leaves are a bit pointier, and they're entirely pink, as if they were dipped in paint.
And you know, amid all of these waitlists and clamoring to get the pink princess, a new pink plant emerged called the pink congo. PARDES: So the plantfluencers love these pink plants. Now introduce us to the character at the center of the conspiracy, the pink congo philodendron. So the pink princess is among the top tier. There are waitlists in the thousands for it, and these same growers who once charged $6 are now charging upwards of 150-, $200 for a four-inch plant. And so this plant that was once very inexpensive and sort of unusual has now become almost impossible to find. And basically, through visual sharing on Instagram and YouTube and Pinterest and places like this, it's become a real obsession. And then over the past couple of years, these plantfluencers have become really interested. And for a long time, it was a sort of unusual but ordinary houseplant. PARDES: Well, the pink princess is a manmade hybrid developed by breeding two different types of philodendrons in the 1970s. How did the pink princess become an Instagram celebrity? SHAPIRO: So you begin the story with a plant that really does exist, that really can be propagated and shared. And the sort of horticultural obsession of the moment just happens to be pink. In Victorian England, there was fern fever and tulip mania. PARDES: You know, it's hard to say why the pink plants have become so popular, but people have had crazes over houseplants for centuries. SHAPIRO: And why are pink plants so popular in this world? So on Instagram and YouTube and many other social media sites, there is this burgeoning class of people who shows off their rare plant hauls through photos and videos.
PARDES: And where there's money, where there's a market, there are always influencers.
By some estimations, they've grown by 50% in the past three years alone. PARDES: So houseplant sales have really exploded over the past couple of years. This story takes place in a world that barely existed a decade ago - the world of plantfluencers (ph). Arielle Pardes writes about it for Wired. It has leaves the color of bubblegum, and it's in the middle of a global scam that says a lot about how we live now. It's a plant with a name worthy of an international conspiracy - the pink congo philodendron.